In order to create a poster for our film, I
looked at posters from similar genres to get an idea of what conventions to
include in the poster but also ways we can successfully challenge them. I
looked at a selection of posters from Action Thriller and Action/Adventures.
From looking at the posters the first thing is the
location of the main title
which is usually located at the bottom of the poster often central although
there are variations of this. The release date is usually near this. From the
posters it is clear to see that it is conventional that a lot of blue and white
is used for the overall colour scheme of the poster of these genres. The titles
are often in white or silver and stand out from the poster. The main actors
names are also used on the poster. A slogan related to the events of the film
is used often within the genres although the location varies from centre of the
poster to by the main title. These other titles vary between the same colour
and style of the main title to different. It is important that the main title
is the largest in comparison to other titles, such as the actor’s names or
slogan.
There are few colours with the posters themselves
to create atmosphere they are mainly dark with some featuring a couple of
brighter colours. Overall it is conventional for there to be few characters
featuring within the poster with one or two at the most. It is almost always
convention for film posters to feature text on them mentioning the studio name,
actors, directors and producers etc. although this text is small and often not
clear. There can often be a studio logo that's small within this or in a bottom
corner.
From looking at the posters I think think the main
important things to keep conventional are
-The colour scheme - the use of blue and white as
the main colour theme for the genre of poster
-Titles - either use a stand alone main title or
titles using the same theme, size is important between the titles. The location
of the titles could be explored
-Date- must feature a release date, how audience
know the date they can see it
-Text (credits) - conventional feature to see on
film posters
- Slogan - while the poster doesn't necessarily
have to use one, I think the most successful film posters have these on.
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